¿Como se llama? What's in a library name and logo?

Abstract

The branding project resulted in some experiences that are worth sharing with other libraries that may choose to embark on an effort to create a library identity: • Use existing expertise in the organization • Be knowledgeable and mindful of the organization’s guidelines regarding logos and identities •Get input from those inside and outside the organization on all branding products before launching •Put the brand on everything possible

• Require that staff use the brand name consistently