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The behavioral impact of an advertising campaign to promote safety belt use.

dc.contributor.authorCope, John G.en_US
dc.contributor.authorMoy, Sheryl S.en_US
dc.contributor.authorGrossnickle, William F.en_US
dc.date.accessioned2011-02-17T15:51:21Zen_US
dc.date.accessioned2011-05-17T15:10:18Z
dc.date.available2011-02-17T15:51:21Zen_US
dc.date.available2011-05-17T15:10:18Z
dc.date.issued1988en_US
dc.description.abstractSafety belt use was observed at one restaurant during McDonald's "Make It Click" promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive strategy was added providing a large soft drink contingent on safety belt use. Safety belt use did not change from baseline levels before the incentive phase. The rate of belt use increased under contingent reward and declined during follow-up. The effects of a verbal prompt could not be assessed because of the almost nonexistent use of the "Make It Click" stickers throughout the study. Originally published Journal of Applied Behavior Analysis, Vol. 21, No. 3, Fall 1988en_US
dc.identifier.citationJournal of Applied Behavior Analysis; 21:3 p. 277-280en_US
dc.identifier.doi10.1901/jaba.1988.21-277
dc.identifier.pmidPMC1286124en_US
dc.identifier.urihttp://hdl.handle.net/10342/3238en_US
dc.language.isoen_USen_US
dc.publisherEast Carolina Universityen_US
dc.relation.urihttp://seab.envmed.rochester.edu/jaba/articles_selected/en_US
dc.rightsAuthor notified of opt-out rights by Cammie Jennings prior to upload of this article.en_US
dc.subjectSafetyen_US
dc.subjectIncentivesen_US
dc.subjectSafety beltsen_US
dc.titleThe behavioral impact of an advertising campaign to promote safety belt use.en_US
dc.typeArticleen_US
ecu.journal.issue3
ecu.journal.nameJournal of Applied Behavior Analysis
ecu.journal.pages277-280
ecu.journal.volume21

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