The Impact of Cognitive Complexity on Impression Management

Abstract

This study seeks to add to the knowledge of cognitive complexity by examining its relationship with impression management and social desirability. In light of past studies a positive relationship between cognitive complexity and impression management was expected. This predicted relationship was found to exist, thereby increasing knowledge of the construct of cognitive complexity. Furthermore, relationships between cognitive complexity, social desirability, and impression management were expected, with social desirability moderating the relationship between cognitive complexity and social desirability. The results of this study did not support the hypothesized relationships involving social desirability; in fact, the results ran counter to those predicted. However, these findings raise interesting questions for future research. Both the expected findings and those which were unexpected add to the body of knowledge about cognitive complexity and point to the need for continued research on this topic.