Identifying Alternative Revenue Streams for Independent Musicians

dc.access.option	Open Access
dc.contributor.advisor	Rowe, William
dc.contributor.author	Nolan, John Henry
dc.contributor.department	Marketing and Supply Chain Management
dc.date.accessioned	2017-06-19T14:25:19Z
dc.date.available	2017-06-19T14:25:19Z
dc.date.created	2017-05
dc.date.issued	2017-05-03
dc.date.submitted	May 2017
dc.date.updated	2017-06-14T19:44:23Z
dc.degree.department	Marketing and Supply Chain Management
dc.degree.discipline	Marketing
dc.degree.grantor	East Carolina University
dc.degree.level	Undergraduate
dc.degree.name	BSBA
dc.description.abstract	In the modern music industry, there has been a number of changes to the shape of the business as a whole that are affecting smaller, independent musicians in a negative way. These artists and groups are at a disadvantage because of the lack of financial resources available to them and the already limited means they have to create, distribute, and perform their music. However, after a review of a survey distributed to consumers, it is evident that there are a number of opportunities at these musician’s live performances that could be utilized to increase revenue.
dc.format.mimetype	application/pdf
dc.identifier.uri	http://hdl.handle.net/10342/6281
dc.publisher	East Carolina University
dc.subject	Music Industry, Independent Musicians, Revenue
dc.title	Identifying Alternative Revenue Streams for Independent Musicians
dc.type	Honors Thesis
dc.type.material	text

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