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Responding to Negative Electronic Word of Mouth to Improve Purchase Intention

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dc.contributor.authorFurner, Christopher P.
dc.contributor.authorZinko, Robert
dc.contributor.authorPatrick, Angela
dc.contributor.authorGaines, Shalanda
dc.contributor.authorKim, Mi Dya
dc.contributor.authorNegri, Matthew
dc.contributor.authorOrellana, Elsy
dc.contributor.authorTorres, Shelby
dc.contributor.authorVillarreal, Carmen
dc.date.accessioned2022-10-14T19:13:35Z
dc.date.available2022-10-14T19:13:35Z
dc.date.issued2021-06-28
dc.identifier.doi10.3390/jtaer16060109
dc.identifier.issn0718-1876
dc.identifier.urihttp://hdl.handle.net/10342/11523
dc.language.isoen_USen_US
dc.subjectelectronic word of mouthen_US
dc.subjectonline reviewsen_US
dc.subjectcompany responsesen_US
dc.titleResponding to Negative Electronic Word of Mouth to Improve Purchase Intentionen_US
dc.typeArticleen_US
ecu.journal.issue6en_US
ecu.journal.nameJournal of Theoretical and Applied Electronic Commerce Researchen_US
ecu.journal.pages1945-1959en_US
ecu.journal.volume16en_US

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