Type IQ: A Typographic Research & Design Project

Abstract

While there are many facets to this creative endeavor, the core of this project is the creation of a unique typeface design, as a result of in-depth research and creative experimentation. Strong use of typography serves as the foundation of any successful piece of graphic design. It is the responsibility of the designer to have a complete understanding of the messages, meanings, and underlying contexts that an individual typeface can display. The most efficient way to gain this understanding is through experimentation, research, and application. This cyclical process was the guiding force of this creative endeavor. While the end goal of this endeavor was to have a final product in the form of a completed typeface design, the true value of the project came from the knowledge gained through the process of reaching that goal.