CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN

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dc.contributor.advisorSouthard, Sherryen_US
dc.contributor.authorHisle, Melissa Placeen_US
dc.contributor.departmentEnglish: Technical and Professional Discourseen_US
dc.date.accessioned2012-09-04T18:14:11Z
dc.date.available2014-10-01T14:45:52Z
dc.date.issued2012en_US
dc.description.abstractThis dissertation explores cultural factors that may influence African American women's breastfeeding choices and experiences as well as how those developing breastfeeding discourse for African American women target this audience. Drawing on the concept of Afrocentrism as well as Krista Ratcliffe's theory of rhetorical listening, this study examines a governmental guide to breastfeeding published in 2006 entitled An Easy Guide to Breastfeeding for African Americans, laying this discourse beside stories shared via interviews with African American mothers, most of whom breastfed. This analysis suggests a number of areas for future study as well as suggestions for those who seek to engage in ethical cross-cultural breastfeeding communication with African American women.  en_US
dc.description.degreePh.D.en_US
dc.format.extent234 p.en_US
dc.format.mediumdissertations, academicen_US
dc.identifier.urihttp://hdl.handle.net/10342/4012
dc.language.isoen_US
dc.publisherEast Carolina Universityen_US
dc.subjectTechnical communicationen_US
dc.subjectAfrican Americansen_US
dc.subjectAfrocentrismen_US
dc.subjectBreastfeedingen_US
dc.subjectRhetoricen_US
dc.subjectRhetorical listeningen_US
dc.subject.lcshBreastfeeding promotion
dc.subject.lcshAfrican American mothers--Health and hygiene
dc.subject.lcshAfrican American women--Health and hygiene
dc.titleCULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMENen_US
dc.typeDoctoral Dissertationen_US

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