Browsing Honors College by Author "Marketing and Supply Chain Management"
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ATHLETE BRANDING: THE PERCIEVED IMPACT OF ESTABLISHMENT AND COMMUNICATION OF COLLEGIATE ATHLETE’S BRAND IMAGE THROUGH SOCIAL MEDIA
Montaquila, Ashley (East Carolina University, 2017-05-05)Athlete branding is defined as a public persona of an individual athlete who has established their own symbolic meaning and value using their name, face or other brand elements in the market (Arai, 2014). A brand image is ... -
B Sweet Socials
Clayton Paul (East Carolina University, 2022-05-06)I chose to create social media pages for my mother's small business and analyze the effect her new online presence had on sales. I took down data on our number of orders as well as the number of followers on our pages to ... -
Efficiency Analysis of Women's Collegiate Athletics
Nandwani, Meenal (East Carolina University, 2018-05-01)Allegations of lack of institutional control, unethical conduct and out-of-control spending by university athletic departments have prompted the necessity to investigate the efficiency of collegiate sports programs. This ... -
Identifying Alternative Revenue Streams for Independent Musicians
Nolan, John Henry (East Carolina University, 2017-05-03)In the modern music industry, there has been a number of changes to the shape of the business as a whole that are affecting smaller, independent musicians in a negative way. These artists and groups are at a disadvantage ... -
IMPULSE BUYING: HOW DIGITAL MARKETING IS INFLUENCING THE MILLENNIAL GENERATION’S IMPULSIVE SPENDING
Cross, Emily (East Carolina University, 2022-05-06)Impulse buying, in its most simplest form, is the process of making a purchase one had not intended to make (Cruze, 2020). Impulse buys can be small, they can also include larger items such as cars and computers. Millennials, ... -
Inhouse Call Business Plan
Smith, Grant (East Carolina University, 2023-04-26)InHouse Call is an information directory app that can be used to facilitate smooth communication between medical providers and other staff that are part of the healthcare team by eliminating call transfers within an ... -
Like, Share, Tweet: Using Campus Recreation and Wellness Social Media to Better Understand Effective and Engaging Marketing Strategies
Massey, Malinda (East Carolina University, 2021-05-28)Effective social media marketing is a vital tool essential for organizations to facilitate brand growth and development. This project has been developed to create a marketing portfolio for the Communications and Promotions ... -
Marketing Development with New Detroit Resto-Mods
Schachle, Brendan (2015)This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, ... -
Mastering Branding Application: The Relationship Between University Branding and Program Enrollment
Flowers, Allison (East Carolina University, 2018-05-01)In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ... -
Pirates for Academic Success
DePerno, Christopher (East Carolina University, 2022-05-04)ECU reported in 2019 that the school had an overall retention rate of 83%. Although this percentage seems high, it is nothing compared to UNC Chapel Hill’s overall retention rate of 97.2% or Duke’s rate of 97.6%, (both ... -
Professional Selling: A Study of ECU College of Business Students
Lee, Andrew W (East Carolina University, 2019-12-11)The purpose of this study is to understand East Carolina University College of Business students’ perceptions of sales as a career and to learn these students’ awareness and interest in the ECU Professional Selling ... -
THE RELATIONSHIP OF ORGANIZATIONAL QUALITY MANAGEMENT PRACTICE WITH SUPPLY CHAIN RISK MANAGEMENT PROGRAM MATURITY
Florio, Tyler (2015)Various companies covering a wide variety of industries are ISO certified. Because ISO is intended to unify and improve business practices as a whole, the question raises itself: Are companies who are ISO certified better ... -
Small Firm Marketing Strategies Targeting East Carolina University Students
Keeter, Camryn (East Carolina University, 2016-04-29)The traditional view of marketing in the legal sector has historically been described as an inappropriate, unprofessional, and overall disliked practice (Hodges, 2013.) Law firms initially used Yellow Pages as an advertising ... -
Sustainability Attitudes of College Students as Future Business Leaders
Hinton, Garrett William (East Carolina University, 2018-05-03)Limited time and finite resources are motivating firms to make significant changes in policy and business practices to maintain profits, sustain the environment, and further a companies’ strategic goals. Managers now value ... -
THE MARKETING OF STORE CREDIT CARDS TO COLLEGE-AGED STUDENTS
Kelly, Emma (East Carolina University, 2018-12-07)This study explores college students’ use of store credit cards. Marketing mediums used to advertise store credit cards are identified. Some other findings of this research include store credit card ownership, store credit ...