Hospitality Leadership
Permanent URI for this collectionhttp://hdl.handle.net/10342/37
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Item Open Access Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm(2022-06-24) Lee, JungHoon (Jay); Kim, Heather MarkhamItem Open Access Corporate Social Responsibility Reporting in the Casino Industry: A Content Analysis(2021-10-11) Cho, Kyuha; Choi, Younggin; Lee, Junghoon (Jay); Hwang, JinsooItem Open Access Women at a Music Festival: Biological Sex Defining Motivation and Behavioral Intentions(2015-06-24) Lee, Seung HyanItem Open Access Exploring the Role of Human Judgment in Making Discount Decisions in the Lodging Industry(2015-01-02) Lee, Seung HyunItem Open Access Embedded and Exposed: Exploring the Lived Experiences of African American Tourists(2018-03-03) Deale, Cynthia S.Item Open Access What Does It Mean to Follow? An Exploration of a Followership Profile in Hospitality and Tourism(2016-05-09) Deale, Cynthia S.Item Restricted BARRIERS TO SUSTAINABILITY: A CROSS-CASE ANALYSIS OF SMALL TOURISM ACCOMMODATION ENTERPRISES (STAEs) IN DARE COUNTY, NORTH CAROLINA(East Carolina University, 2017-07-05) Midgett, Chelsea C.Small tourism accommodation enterprises (STAEs) are a continually growing segment of the hospitality industry, with considerable influence on the adoption of sustainability. Incorporating sustainability can present challenges, especially in STAEs. To explore this phenomenon, a cross-case analysis was conducted in the summer of 2016 focusing on STAEs in Dare County in the Outer Banks of North Carolina. This analysis aimed to determine if STAEs lacked the incorporation of sustainability or simply were failing to advertise and then, if STAEs did lack the incorporation of sustainability, to identify the barriers. The findings indicated low to some levels and degree/understanding of sustainability in the majority of STAEs due to cost, owner/operator's knowledge and understanding, a disconnect with outside forces, and availability. Seasonality and sustainability marketing were also found to function within some of these barriers. Specific outlets of low to high incorporation of sustainability in STAEs were also revealed.Item Open Access Embedded and Exposed: Exploring the Lived Experiences of African American Tourists(East Carolina University, 1/13/16) Tucker, Charis N.The United States is experiencing a shift in racial demographics. Recent projections suggest that minority groups will make up nearly 50% of the population by 2023. Such increases have made the topics of race, ethnicity, and culture an appealing area of study for researchers and tourism professionals alike. Existing explanations of differences in African American travel suggest that decisions are made due to marginality (generally economic) or ethnicity (subcultural values). Because travel preferences may be a byproduct of learned behaviors passed down through generations, it is imperative to understand both current and historical aspects of leisure behavior. The stories of 12 African American tourists provided information which suggests that marginality, ethnicity, and issues related to discrimination impact their attitudes and behaviors regarding tourism choice. Capturing the voices of African American travelers offers a more inclusive understanding of their travel experiences, while at the same time offering explanations between the relationship between race and tourism.Item Open Access Measuring Importance, Performance, and Frequency of Green Initiatives among North Carolina Bed and Breakfast Operators: A Pilot Study(East Carolina University, 2013) Sanderson, Mary S.A bed and breakfast (B&B) is a house or small hotel where someone can rent a room for a price that includes breakfast the next morning (Bed and Breakfast, 2012). According to Tsai (2008), green hotels are lodging facilities that use "operation techniques that have a low impact on the environment, while maintaining their business environment, to provide clients with green products (meals), green services (housekeeping), and living environments that are natural, healthy, clean, and comfortable" (p.286). In order to better understand the adoption of green practices within the NC B&B industry, the purpose of this study was to investigate, not only how important green initiatives are to owner/operators, but also how frequently they are performed. The research design that this study employed was a cross-sectional design, and an importance-performance analysis (IPA) was used to analyze the data. From the data gathered for this study, a list of most frequently used green practices of North Carolina B&Bs was generated. The results of the study showed that NC B&Bs are implementing green practices well in all categories, except for marketing.