Responding to Negative Electronic Word of Mouth to Improve Purchase Intention

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Authors

Furner, Christopher P.
Zinko, Robert
Patrick, Angela
Gaines, Shalanda
Kim, Mi Dya
Negri, Matthew
Orellana, Elsy
Torres, Shelby
Villarreal, Carmen

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item.page.doi

10.3390/jtaer16060109

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