Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
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Date
Authors
Furner, Christopher P.
Zinko, Robert
Patrick, Angela
Gaines, Shalanda
Kim, Mi Dya
Negri, Matthew
Orellana, Elsy
Torres, Shelby
Villarreal, Carmen
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Description
Citation
item.page.doi
10.3390/jtaer16060109