Responding to Negative Electronic Word of Mouth to Improve Purchase Intention
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Date
Authors
Furner, Christopher P.
Zinko, Robert
Patrick, Angela
Gaines, Shalanda
Kim, Mi Dya
Negri, Matthew
Orellana, Elsy
Torres, Shelby
Villarreal, Carmen
Journal Title
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Abstract
Description
Citation
DOI
10.3390/jtaer16060109