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Psychological Benefits of Purchasing Home Meal Replacement in the Context of Eco-Friendly TV Home Shopping Broadcast: The Moderating Role of Personal Norm

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LeePsychologicalBenefitsofPurchasingHomeMealReplacementintheContextofEcoFriendlyTVHome.pdf (823.87 KB)

Date

2022-06-24

Authors

Lee, JungHoon (Jay)
Kim, Heather Markham

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Keywords

eco-friendly, TV home shopping broadcast, psychological benefits

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URI

http://hdl.handle.net/10342/12006

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Hospitality Leadership