The behavioral impact of an advertising campaign to promote safety belt use.
Author
Cope, John G.; Moy, Sheryl S.; Grossnickle, William F.
Abstract
Safety belt use was observed at one restaurant during McDonald's "Make It Click" promotional campaign. Following baseline, the program was monitored without intervention. During the final 2 weeks of the campaign an incentive strategy was added providing a large soft drink contingent on safety belt use. Safety belt use did not change from baseline levels before the incentive phase. The rate of belt use increased under contingent reward and declined during follow-up. The effects of a verbal prompt could not be assessed because of the almost nonexistent use of the "Make It Click" stickers throughout the study. Originally published Journal of Applied Behavior Analysis, Vol. 21, No. 3, Fall 1988
Subject
Date
1988
Citation:
APA:
Cope, John G., & Moy, Sheryl S., & Grossnickle, William F.. (January 1988).
The behavioral impact of an advertising campaign to promote safety belt use..
Journal of Applied Behavior Analysis,
21(3),
277-
280. Retrieved from
http://hdl.handle.net/10342/3238
MLA:
Cope, John G., and Moy, Sheryl S., and Grossnickle, William F..
"The behavioral impact of an advertising campaign to promote safety belt use.". Journal of Applied Behavior Analysis.
21:3. (277-280),
January 1988.
June 29, 2024.
http://hdl.handle.net/10342/3238.
Chicago:
Cope, John G. and Moy, Sheryl S. and Grossnickle, William F.,
"The behavioral impact of an advertising campaign to promote safety belt use.," Journal of Applied Behavior Analysis 21, no.
3 (January 1988),
http://hdl.handle.net/10342/3238 (accessed
June 29, 2024).
AMA:
Cope, John G., Moy, Sheryl S., Grossnickle, William F..
The behavioral impact of an advertising campaign to promote safety belt use.. Journal of Applied Behavior Analysis.
January 1988;
21(3):
277-280.
http://hdl.handle.net/10342/3238. Accessed
June 29, 2024.
Collections
Publisher
East Carolina University