• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Division of Research and Graduate Studies
    • Center for Sustainable Tourism
    • View Item
    •   ScholarShip Home
    • Division of Research and Graduate Studies
    • Center for Sustainable Tourism
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    LOST IN MAYBERRY/MOUNT AIRY : IMPORTANCE OF TOURIST PROFILES IN SUSTAINABLE TOURISM PLANNING

    Thumbnail
    View/ Open
    Benjamin_ecu_0600M_10370.pdf (1.877Mb)

    Show full item record
    Author
    Benjamin, Stefanie K.
    Abstract
    In sustainable tourism planning it is essential to understand the type of tourist attending and determine the temporal sustainability or longevity of pop-culture festivals, especially those focused around film and television. Mount Airy, North Carolina, was physically transformed in the 1980s to mirror Mayberry, the fictional town of television's The Andy Griffith Show and is currently home to the Mayberry Days Festival. This thesis examines the Mayberry Days Festival to develop a typology of festival visitors and the influence of The Andy Griffith Show on the attendee's motivations. Online survey invitation cards were distributed during the 2010 Mayberry Days Festival in order to gather data on the socio-demographic characteristics, motivations, perceptions, and economic impact of the attendee. Additionally, a framework was developed to identify and analyze the different tourist profiles based on the attendee's behaviors and characteristics to comprehend how sustainable the Mayberry Days Festival will be for Mount Airy in the future. Results suggest that visitors are drawn to Mount Airy for a variety of reasons and that The Andy Griffith Show is not necessarily the main motivator. Long term success of Mount Airy tourism is perhaps linked to building upon it's small town nostalgic image which can be independent of it's association of television.  
    URI
    http://hdl.handle.net/10342/3546
    Subject
     Recreation and tourism; Festivals; Film tourism; Television tourism; Tourist profile 
    Date
    2011
    Citation:
    APA:
    Benjamin, Stefanie K.. (January 2011). LOST IN MAYBERRY/MOUNT AIRY : IMPORTANCE OF TOURIST PROFILES IN SUSTAINABLE TOURISM PLANNING (Master's Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/3546.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Benjamin, Stefanie K.. LOST IN MAYBERRY/MOUNT AIRY : IMPORTANCE OF TOURIST PROFILES IN SUSTAINABLE TOURISM PLANNING. Master's Thesis. East Carolina University, January 2011. The Scholarship. http://hdl.handle.net/10342/3546. March 03, 2021.
    Chicago:
    Benjamin, Stefanie K., “LOST IN MAYBERRY/MOUNT AIRY : IMPORTANCE OF TOURIST PROFILES IN SUSTAINABLE TOURISM PLANNING” (Master's Thesis., East Carolina University, January 2011).
    AMA:
    Benjamin, Stefanie K.. LOST IN MAYBERRY/MOUNT AIRY : IMPORTANCE OF TOURIST PROFILES IN SUSTAINABLE TOURISM PLANNING [Master's Thesis]. Greenville, NC: East Carolina University; January 2011.
    Collections
    • Center for Sustainable Tourism
    • Master's Theses
    • North Carolina Collection
    Publisher
    East Carolina University

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback