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    CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN

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    Author
    Hisle, Melissa Place
    Abstract
    This dissertation explores cultural factors that may influence African American women's breastfeeding choices and experiences as well as how those developing breastfeeding discourse for African American women target this audience. Drawing on the concept of Afrocentrism as well as Krista Ratcliffe's theory of rhetorical listening, this study examines a governmental guide to breastfeeding published in 2006 entitled An Easy Guide to Breastfeeding for African Americans, laying this discourse beside stories shared via interviews with African American mothers, most of whom breastfed. This analysis suggests a number of areas for future study as well as suggestions for those who seek to engage in ethical cross-cultural breastfeeding communication with African American women.  
    URI
    http://hdl.handle.net/10342/4012
    Subject
     Technical communication; African Americans; Afrocentrism; Breastfeeding; Rhetoric; Rhetorical listening 
    Date
    2012
    Citation:
    APA:
    Hisle, Melissa Place. (January 2012). CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN (Doctoral Dissertation, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/4012.)

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    MLA:
    Hisle, Melissa Place. CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN. Doctoral Dissertation. East Carolina University, January 2012. The Scholarship. http://hdl.handle.net/10342/4012. September 21, 2023.
    Chicago:
    Hisle, Melissa Place, “CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN” (Doctoral Dissertation., East Carolina University, January 2012).
    AMA:
    Hisle, Melissa Place. CULTURAL TARGETING OF BREASTFEEDING DISCOURSE FOR AFRICAN AMERICAN WOMEN [Doctoral Dissertation]. Greenville, NC: East Carolina University; January 2012.
    Collections
    • Dissertations
    • English
    Publisher
    East Carolina University

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