• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • ECU Main Campus
    • Honors College
    • View Item
    •   ScholarShip Home
    • ECU Main Campus
    • Honors College
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    Are College Students Colorblind? Associating Demographic Factors with Latent Racism

    application/vnd.openxmlformats-officedocument.wordprocessingml.document
    View/ Open
    FinalFinalFinal.docx (96.94Kb)

    Show full item record
    Author
    Weiss, Kelsey
    Abstract
    In the United States, people across social institutions increasingly perceive racism to be a thing of the past. Abundant research, however, demonstrates that racial bias by employers, and others, continues to take place. My study hypothesizes that race and racism still play an active role in shaping other dimensions of our society as well. I am particularly interested in whether or not latent racism exists among undergraduate college students and, if so, what demographic factors are associated with these racial attitudes. I designed a study that, using correspondence testing methodology, aims to investigate whether there is an association between these students’ roommate preferences and latent racism. Each participant in my study, based on their gender, randomly selected one of two fictitious roommate vignettes. On a scale of one to ten, the participant rated how likely he or she would be to choose said person as their roommate in a real life situation. The vignettes were carefully matched aside from the names, which will associate the fictitious roommate with being either white or African American. For this reason, aggregate differences in the participants’ rankings were interpreted as being linked to the potential roommate’s race. After rating the roommate, the participant filled out a six question demographic survey. I quantitatively investigated whether there is a relationship between participants’ demographic characteristics and the average ratings of the black and white roommates. Using statistical analysis, I found that, in my sample, the respondents’ race, religious affiliation, and college major played a significant role in roommate preferences. Investigating the extent to which latent racism continues to exist is necessary to evaluate the degree to which the prevailing assumption that “race no longer matters” is true. If people continue to perceive equality in an era where prejudice and discrimination continues, we are, in fact, allowing racism to endure. Researching the degree to which subconscious racial inequality continues to exist will allow us to work toward equality.
    URI
    http://hdl.handle.net/10342/4763
    Subject
     Racism; College students; Gender; Religion; Race; Political affiliation; Sociology 
    Date
    2015
    Citation:
    APA:
    Weiss, Kelsey. (January 2015). Are College Students Colorblind? Associating Demographic Factors with Latent Racism (Honors Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/4763.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Weiss, Kelsey. Are College Students Colorblind? Associating Demographic Factors with Latent Racism. Honors Thesis. East Carolina University, January 2015. The Scholarship. http://hdl.handle.net/10342/4763. December 08, 2023.
    Chicago:
    Weiss, Kelsey, “Are College Students Colorblind? Associating Demographic Factors with Latent Racism” (Honors Thesis., East Carolina University, January 2015).
    AMA:
    Weiss, Kelsey. Are College Students Colorblind? Associating Demographic Factors with Latent Racism [Honors Thesis]. Greenville, NC: East Carolina University; January 2015.
    Collections
    • Honors College

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback