Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness

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Adriana-Gomez.pdf (1.52 MB)

Date

2016-04

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Authors

Gomez-Weston, Adriana

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Abstract

I decided to create a mock product placement strategy uniting a developing film, an established apparel brand, and a principal actor.

Description

Presented online for the 2016 Research and Creative Achievement Week. Blog website: http://blog.ecu.edu/sites/adrianagomezwatson/

Keywords

Product placement , Product placement strategy , Films

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http://hdl.handle.net/10342/5564

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10th Annual RCAW (2016)