Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness
| dc.contributor.author | Gomez-Weston, Adriana | |
| dc.date.accessioned | 2016-06-13T19:21:33Z | |
| dc.date.available | 2016-06-13T19:21:33Z | |
| dc.date.issued | 2016-04 | |
| dc.description | Presented online for the 2016 Research and Creative Achievement Week. Blog website: http://blog.ecu.edu/sites/adrianagomezwatson/ | en_US |
| dc.description.abstract | I decided to create a mock product placement strategy uniting a developing film, an established apparel brand, and a principal actor. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10342/5564 | |
| dc.language.iso | en_US | en_US |
| dc.subject | Product placement | en_US |
| dc.subject | Product placement strategy | en_US |
| dc.subject | Films | en_US |
| dc.title | Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness | en_US |
| dc.type | Presentation | en_US |
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