Identifying Alternative Revenue Streams for Independent Musicians
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Authors
Nolan, John Henry
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Publisher
East Carolina University
Abstract
In the modern music industry, there has been a number of changes to the shape of the business as a whole that are affecting smaller, independent musicians in a negative way. These artists and groups are at a disadvantage because of the lack of financial resources available to them and the already limited means they have to create, distribute, and perform their music. However, after a review of a survey distributed to consumers, it is evident that there are a number of opportunities at these musician’s live performances that could be utilized to increase revenue.