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    Using Social Media to Improve Communication with Stakeholders in a Local School District

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    Author
    Locklear, Joshua D.
    Abstract
    This study examines the impact of social media use as a communication tool within a local school district. Surveys were designed to gauge the effectiveness of communication efforts between district administrators, school administrators, and stakeholders, as well identify the forms of communication that each of the groups prefer. There was a total of 241 participants who completed the surveys, which were administered in three phases. The results were analyzed and used to plan a professional development session for district leaders in which they received training on various social media channels and they were challenged to begin implementing them in their communication with faculty, staff, parents, and community members. The results indicate that transparency between schools and stakeholders positively impacts public perception of local schools, and therefore the school district. It is recommended that district administrators create and implement a comprehensive communication plan, which includes a policy to assist employees in appropriate use of social media.
    URI
    http://hdl.handle.net/10342/7204
    Subject
    stakeholder communication
    Date
    2019-04-26
    Citation:
    APA:
    Locklear, Joshua D.. (April 2019). Using Social Media to Improve Communication with Stakeholders in a Local School District (Doctoral Dissertation, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/7204.)

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    MLA:
    Locklear, Joshua D.. Using Social Media to Improve Communication with Stakeholders in a Local School District. Doctoral Dissertation. East Carolina University, April 2019. The Scholarship. http://hdl.handle.net/10342/7204. May 20, 2022.
    Chicago:
    Locklear, Joshua D., “Using Social Media to Improve Communication with Stakeholders in a Local School District” (Doctoral Dissertation., East Carolina University, April 2019).
    AMA:
    Locklear, Joshua D.. Using Social Media to Improve Communication with Stakeholders in a Local School District [Doctoral Dissertation]. Greenville, NC: East Carolina University; April 2019.
    Collections
    • Dissertations
    • Educational Leadership
    Publisher
    East Carolina University

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