ENCOURAGING PREVENTIVE ACTION BY EMPLOYING EFFECTIVE RHETORIC IN PUBLIC COMMUNICATION OF THE ZIKA HAZARD AND ASSOCIATED RISKS

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dc.access.optionOpen Access
dc.contributor.advisorClark, Erin (Erin A.)
dc.contributor.authorMorris, Abigail L
dc.contributor.departmentEnglish
dc.date.accessioned2022-09-12T14:39:24Z
dc.date.available2022-09-12T14:39:24Z
dc.date.created2022-07
dc.date.issued2022-07-26
dc.date.submittedJuly 2022
dc.date.updated2022-08-30T19:21:13Z
dc.degree.departmentEnglish
dc.degree.disciplinePHD-Rhetoric, Writ, Prof Comm
dc.degree.grantorEast Carolina University
dc.degree.levelDoctoral
dc.degree.namePh.D.
dc.description.abstractThreats from Zika and other emergent arboviruses (arthropod-borne viruses) often receive little scholarly attention across most disciplines thanks in no small part to the traditional view that most emergent disease discourse is only immediately relevant to those in medical and economic fields. The reality is that any time endemic threats pose risks to public welfare or become threats to national health and security, scholars from all fields should reevaluate how their current and developing skills and knowledge could be employed to help prevent and/or minimize negative outcomes when outbreaks seem likely. Scholars in the fields of rhetoric and technical communication have developed skills and knowledge that would render us particularly well suited to work with those in medical, economic, and public communication fields to develop or remediate tools and resources to alter potential outbreak outcomes in positive ways if we were offered or willing to claim a seat at their table. This study utilizes surveying of residents in Harlingen, Texas, regarding Zika as a springboard into research on public health communication failures as represented by technical documents designed to communicate health and safety information about Zika and validated by revision of those documents to increase their effectiveness in encouraging proactive prevention behaviors and retention of health knowledge.
dc.format.mimetypeapplication/pdf
dc.identifier.urihttp://hdl.handle.net/10342/11120
dc.language.isoen
dc.publisherEast Carolina University
dc.subjectpublic rhetoric
dc.subjectrhetorics of risk
dc.subjectrisk
dc.subjectpandemics
dc.subjecttechnical communication
dc.subject.lcshCommunication in public health--Texas--Harlingen
dc.subject.lcshFlaviviruses--Texas--Harlingen--Prevention
dc.subject.lcshRisk communication--Texas--Harlingen
dc.titleENCOURAGING PREVENTIVE ACTION BY EMPLOYING EFFECTIVE RHETORIC IN PUBLIC COMMUNICATION OF THE ZIKA HAZARD AND ASSOCIATED RISKS
dc.typeDoctoral Dissertation
dc.type.materialtext

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