INCLUSIVE STRATEGIC PLANNING: IMPROVING THE PLANNING PROCESS THROUGH STAKEHOLDER DIVERSITY AND BUY-IN
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Authors
Price, Bob R
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East Carolina University
Abstract
This study sought to create a more inclusive strategic planning framework that would increase the diversity of participants and improve outcomes for both individuals and the organization. The lack of diversity within academic libraries is a significant issue in higher education and this research modified and built upon an existing Open Strategic Planning framework to increase the diversity of strategic planning participants. Applying this research approach to the J. Murrey Atkins Library at UNC Charlotte allowed for enhancements and evaluation of the model for an academic library in the United States. The research was guided by using two theories: the value in diversity theory and the integrative stakeholder participation theory. The study found the model increased the number of strategic planning participants and diversity across all recorded categories. The study's data supported both theories. The broadened diversity of participants expanded the number of ideas that were included in the strategic plan. Buy-in and commitment to the strategic plan was elevated by including the stakeholders in the planning process, although there were indicators of resentment among a minority of traditional stakeholders. Implications for advancements in practices are included.
