The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps

Files

TranTheEffectsofTaskServiceFitonBrandLoyalty.pdf (870.41 KB)

Date

Authors

Furner, Christopher P.

Keywords

Brand Co-Creation, Brand Loyalty, Branded Apps

URI

http://hdl.handle.net/10342/12083

DOI

10.4018/IJESMA.285545

Collections

Marketing and Supply Chain Management