Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

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ZinkoSeeingisbelievingTheeffectsofimagesontrustandpurchaseintentinewomforhedonicandutilitarianproducts.pdf (550.65 KB)

Date

2021-03

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Authors

Zinko, Robert
de Burgh-Woodman, Helene
Furner, Zhan Zhang
Kim, Soo Jung

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Keywords

Consumer Behavior , E-Commerce , Purchase Intention

Citation

DOI

10.4018/JOEUC.20210301.oa5

URI

http://hdl.handle.net/10342/10721

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