Repository logo
 

Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products

This item will be available on:

Authors

Zinko, Robert
de Burgh-Woodman, Helene
Furner, Zhan Zhang
Kim, Soo Jung

Journal Title

Journal ISSN

Volume Title

Publisher

Abstract

Description

Citation

item.page.doi

10.4018/JOEUC.20210301.oa5

Collections