Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products
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Date
2021-03
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Authors
Zinko, Robert
de Burgh-Woodman, Helene
Furner, Zhan Zhang
Kim, Soo Jung
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Abstract
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Citation
DOI
10.4018/JOEUC.20210301.oa5