Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products
| dc.contributor.author | Zinko, Robert | |
| dc.contributor.author | de Burgh-Woodman, Helene | |
| dc.contributor.author | Furner, Zhan Zhang | |
| dc.contributor.author | Kim, Soo Jung | |
| dc.date.accessioned | 2022-06-22T17:44:37Z | |
| dc.date.available | 2022-06-22T17:44:37Z | |
| dc.date.issued | 2021-03 | |
| dc.identifier.doi | 10.4018/JOEUC.20210301.oa5 | |
| dc.identifier.issn | 1546-2234 | |
| dc.identifier.uri | http://hdl.handle.net/10342/10721 | |
| dc.language.iso | en | en_US |
| dc.subject | Consumer Behavior | en_US |
| dc.subject | E-Commerce | en_US |
| dc.subject | Purchase Intention | en_US |
| dc.title | Seeing is Believing: The Effects of Images on Trust and Purchase Intent in eWOM for Hedonic and Utilitarian Products | en_US |
| dc.type | Article | en_US |
| ecu.journal.issue | 2 | en_US |
| ecu.journal.name | Journal of Organizational and End User Computing | en_US |
| ecu.journal.pages | 85-104 | en_US |
| ecu.journal.volume | 33 | en_US |
Files
Original bundle
1 - 1 of 1
Loading...
- Name:
- ZinkoSeeingisbelievingTheeffectsofimagesontrustandpurchaseintentinewomforhedonicandutilitarianproducts.pdf
- Size:
- 550.65 KB
- Format:
- Adobe Portable Document Format
- Description: