Consumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Making

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dc.contributor.advisorKline, Carolen_US
dc.contributor.authorRubright, Heather L.en_US
dc.contributor.departmentSustainable Tourismen_US
dc.date.accessioned2015-02-02T19:29:32Z
dc.date.available2015-02-02T19:29:32Z
dc.date.issued2014en_US
dc.description.abstractThe green movement has generated an increase in research on consumer behavior towards green products and services. The purpose of this study was to explore the factors that influence consumers to choose sustainable attractions and to develop a better understanding of whether the sustainable features of an attraction impact sustainable attraction selection by visitors. The results show that the environmental practices of an attraction were not as important to visitors as other factors such as reputation, price, and the activities at the site. The results also demonstrate that when selecting among green factors, certification of a site and eco-furnishings play the largest role in determining the likelihood of visitation to a sustainable attraction.  en_US
dc.description.degreeM.S.en_US
dc.format.extent127 p.en_US
dc.format.mediumdissertations, academicen_US
dc.identifier.urihttp://hdl.handle.net/10342/4707
dc.language.isoen_US
dc.publisherEast Carolina Universityen_US
dc.subjectSustainabilityen_US
dc.subjectAttractionsen_US
dc.subjectConsumersen_US
dc.subjectDecision makingen_US
dc.subjectGreenen_US
dc.subjectTourismen_US
dc.subject.lcshSustainable tourism
dc.subject.lcshConsumers--Research
dc.titleConsumer Purchasing in Sustainable Tourism : Attraction Sustainability and Its Impact on Decision-Makingen_US
dc.typeMaster's Thesisen_US

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