Product Placement Strategy in Film: Understanding and Implementing the Process to Increase Brand Awareness
Date
2016-04
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Authors
Gomez-Weston, Adriana
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Abstract
I decided to create a mock product placement strategy uniting
a developing film, an established apparel brand, and a
principal actor.
Description
Presented online for the 2016 Research and Creative Achievement Week. Blog website: http://blog.ecu.edu/sites/adrianagomezwatson/