Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education
| dc.contributor.advisor | Bickley-Green, Cynthia | en_US |
| dc.contributor.author | Dockery, Tyler | en_US |
| dc.contributor.department | Art Education | en_US |
| dc.date.accessioned | 2012-09-04T18:10:39Z | |
| dc.date.available | 2012-09-04T18:10:39Z | |
| dc.date.issued | 2012 | en_US |
| dc.description.abstract | This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology, participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike, but that experts viewed the art differently than novices. | en_US |
| dc.description.degree | M.A.Ed. | en_US |
| dc.format.extent | 207 p. | en_US |
| dc.format.medium | dissertations, academic | en_US |
| dc.identifier.uri | http://hdl.handle.net/10342/3997 | |
| dc.language.iso | en_US | |
| dc.publisher | East Carolina University | en_US |
| dc.subject | Art education | en_US |
| dc.subject | Design | en_US |
| dc.subject | Psychology | en_US |
| dc.subject | Art | en_US |
| dc.subject | Education | en_US |
| dc.subject | Eye tracker | en_US |
| dc.subject | Eye tracking | en_US |
| dc.subject | Novice | en_US |
| dc.subject.lcsh | Visual perception | |
| dc.subject.lcsh | Gaze--Psychological aspects | |
| dc.subject.lcsh | Graphic arts--Psychological aspects | |
| dc.title | Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education | en_US |
| dc.type | Master's Thesis | en_US |