News Media and Emergency Management Community Interactions Panel

dc.contributor.authorCole, John
dc.contributor.authorJarema, Julia
dc.contributor.authorJohnson, Nate
dc.contributor.authorWaters, Skip
dc.date.accessioned2013-06-03T19:07:19Z
dc.date.available2013-06-03T19:07:19Z
dc.date.issued2012-05-23
dc.description.abstractNorth Carolina Emergency Management in partnership with East Carolina University's Center for Natural Hazards Research and the Renaissance Computing Institute's Engagement Center at ECU held a Hurricane Workshop on May 23, 2012 at the Murphy Center in Greenville, NC. Over 150 emergency managers, meteorologists, public information officers, emergency responders and university researchers gathered to discuss the lessons learned from Hurricane Irene, improvements to weather forecasting, and discuss challenges faced by emergency and communications professionals. Highlights of the workshop:en_US
dc.identifier.citationGreenville, NC: East Carolina Universityen_US
dc.identifier.urihttp://hdl.handle.net/10342/1718
dc.language.isoen_USen_US
dc.subjectHurricanesen_US
dc.subjectEmergency managementen_US
dc.subjectNCEMen_US
dc.titleNews Media and Emergency Management Community Interactions Panelen_US
dc.typePresentationen_US

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John Cole, Warning Coordinator Meteorologist, National Weather Service Weather (NWS) Forecast Office in Newport, overviewed the threat assessment briefing method of communicating forecast information to the public and the DSS research project which examined the gaps in risk communication. After Hurricane Irene, NWS had Town Hall meetings in three higly impacted counties to explain their products and services. They found that people were surprised at the magnitude of the storm surge, especially when Irene was downgraded to a Category 1 storm.
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Julia Jarema, Communications Officer for the NC Department of Public Safety, overviewed the ways that traditional and social media were used by the North Carolina Division of Emergency Management during Hurricane Irene. They had a bit of a challenge in that their agency name and web address changed shortly before the storm. NCEM received a high volume of requests from the national media. A lesson they learned was that social media and even traditional media does not always reach those they need to reach, due to power outages. They are improving and dedicating resources to more electronic communication.
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Nate Johnson, weather producer/meteorologist at WRAL-TV , described the trends in public information toward a more probabilistic forecasting and different graphical representations of the forecast so that people can better understand the uncertainty. Most people have an understanding of a 30% chance of rain, but a 30% chance of hurricane force winds is very different. A press conference is still a good way for emergency managers to get information out. If emergency managers can take call from the news media, they should because they be talking on the air and should get the best information. It is important that even though everybody has a piece of a message, all media should speak with one voice to avoid a mixed message in which people will hear what they want to hear.