Browsing by Author "Communication"
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AFTER SIX YEARS... : AN EXAMINATION OF THE EFFECTIVENESS OF THE ABOVETHEINFLUENCE CAMPAIGN ON ITS INITIAL TARGET AUDIENCE
Moore, Leslie (East Carolina University, 2011)In November 2005, the Office of National Drug Control Policy (ONDCP) implemented a new form of the National Youth Anti-Drug Media Campaign (NYAMC). The AboveTheInfluence campaign targets 12-17 year olds, with a specific ... -
Behind the Brands: Analyzing the Characteristics of Social Media Influencers and Their Relationships With Consumers
Keeter, Caroline (East Carolina University, 2021-05-28)As social media networks become increasingly integral components in the marketing and advertising fields, companies have to find a way to stay relevant. The answer is influencer marketing, a type of social media marketing ... -
Beliefs About and Attitudes Towards Menstruation Among American Youths and Their Suggestions to Improve Early Menstrual Communication
Pun, Insha (East Carolina University, 2023-04-27)Menstruation is a crucial event for over half of the people in the world. Young people report being ignored, confused, stressed, embarrassed, and stigmatized during their early menstrual conversation (EMC). The strained ... -
Breaking Barriers in Provider-Patient Relationships : An Analysis of Perceived Intercultural Communication Competence among Nursing Students
Deal, Kelley Paynter (East Carolina University, 2014)Communication can be particularly challenging for community college nursing students during their labor and delivery clinicals as there is an influx of Latino patients at the local medical facilities due to Migrant and ... -
CAN'T FIGHT THE MUSIC : UTILIZING IMPROVISATIONAL MUSICAL PERFORMANCE TO COMMUNICATE WITH CHILDREN ON THE TOPIC OF BULLYING
Smith, Kristin E. (East Carolina University, 2013)This thesis examines the utilization of improvisational music techniques as a form of communication to address bullying in the Pitt County Community Schools and Recreation after-school program at Wintergreen Intermediate ... -
CONVERGENCE SKILLS AS DEMANDED BY NEWSPAPER EMPLOYERS, TAUGHT BY JOURNALISM PROGRAMS
Clancy, Ryan (East Carolina University, 2016-04-29)Convergence—the blending of old-media and new-media content delivery technologies—poses challenges for new hires in journalism. In the past, journalists were expected to align with skill sets specific to print or to broadcast ... -
DOCUMENTING A RETURN TO HISTORICAL JAZZ THROUGH MUSICAL RESEARCH AND CREATION.
Weybrecht, Thomas (East Carolina University, 2019-05-02)In 1985, Bill Hubbard, a prolific big band jazz arranger, died and left behind a horde of musical charts, as well as musical protégés in sons Glenn and Curt Hubbard and their friend Matt Vance. Much of the music Hubbard ... -
Entrepreneurship Education for Professional Growth
Weil, Elizabeth (East Carolina University, 2022-05-05)Starting as freshman, I teamed up with Peyton Berry in Honors 2000 and 3000 to create a product, Theraplushies. We both completed and participated in multiple activities to learn how to make Theraplushies successful. After ... -
Impact of the HNRS 2000/3000 Course Sequence
Lee, Taylor (East Carolina University, 2023-12-04)Many students within the Honors College do not immediately realize the true impact of the mandatory HNRS 2000 and 3000 course sequence on their personal and professional development. For this reason, it is imperative that ... -
Mapping The Landscape of Educational Research Dissemination
Warren, Rylie Layne (East Carolina University, 2022-12-08)Social media’s influence in the field of communications is broadly felt and has increased since its introduction. This influence extends to educational research contexts and includes students, faculty, the public, and other ... -
Passively Ever After : Disney's Cinematic Abuse in Beauty and the Beast
Lederer, Erin Michelle (East Carolina University, 2012)This thesis examines the manner in which Disney's Beauty and the Beast cultivates stereotypes and gendered behaviors consistent with domestic violence and thereby encourages viewers to accept and tolerate abuse against ... -
PERFORMANCE FOR ETHNOGRAPHY, DIALOGUE, AND INTERVENTION : USING ACTIVATING THEATRE TO EXPLORE THE REPRODUCTIVE HEALTH ISSUES FACING KENYAN ADOLESCENT GIRLS
Kimaiyo, Purity J. (East Carolina University, 2014)This thesis explores the utility of using performance, specifically activating theatre, both as a reproductive health intervention and as an ethnographic tool for exploring the reproductive health worldview of 17 adolescent ... -
Quantification of Health Information Within Parents Magazine
Strickland, Jerri (East Carolina University, 2017-05-03)The purpose of this study is to quantify the advertisements and information within parenting magazines in order to discover the amount of exposure readers are getting to health related information. This is significant ... -
Rebranding a Wedding Videography Small Business Through a Public Relations Campaign
White, Alita (East Carolina University, 2021-05-28)In 2017, Alita White founded Awe Media as a wedding videography business. Since then, she has had mediocre success with social media engagement and advertising online to consumers. This project seeks to understand whether ... -
RED AND BLUE IDEOLOGY : A FANTASY-THEME ANALYSIS OF BARACK OBAMA'S POLITICAL DISCOURSE
Jarrell, Kelly Elizabeth (East Carolina University, 2011)This thesis will examine the rhetorical style of Barack Obama throughout the 2008 presidential campaign and his contentious push for health care reform, in order to provide insight into Obama's post-inaugural political ... -
STIGMA AND DISCLOSURE : THE HEALTH COMMUNICATION OF GAY AND BISEXUAL COLLEGE MALES.
Chambers, Branden (East Carolina University, 2013)This thesis examines what it means to be a self-identified gay or bisexual male college student, and how stigma and disclosure relate to health. Qualitative research was conducted to explore the reasons some patients ... -
The Anger and Anxieties of the Asian and African Diaspora as Explored Through Poetry Film and Textile Arts
Li, Andrew Tian (East Carolina University, 2019-05-03)If one compares literature to film, traditional storytelling is almost identical in both mediums. Protagonist is introduced, gains some companions, goes on a quest, slays the dragon, and saves the princess. And while ... -
The Effect of NFL Protest for TV Viewership
Phillips, Austin (East Carolina University, 2018-05-01)Two things have significantly impacted the National Football League (NFL) in the last year: First, there was a decrease of viewership of around 9.7% in the last Nielsen ratings of 2017 (Rovell, 2018). Second, the protests ... -
The Impact Influencers Have on the Buying Habits of Individuals
Deatherage, Isabella (East Carolina University, 2022-05-04)Social media has given rise to a new type of celebrity, commonly known as an “influencer.” An influencer, in theory, influences the opinions of others, but how much of an influence do they actually have? This study analyzes ... -
The Knowledge Level of Female University Students about Human Papillomavirus
Taylor, Joy Annabelle (East Carolina University, 2017-04-27)Awareness and knowledge of Human Papillomavirus (HPV) remains a serious health issue, and an area for continued research. In this study, a survey of female undergraduates at ECU found that while respondents were aware of ...