• Find People
  • Campus Map
  • PiratePort
  • A-Z
    • About
    • Submit
    • Browse
    • Login
    View Item 
    •   ScholarShip Home
    • Academic Affairs
    • College of Fine Arts & Communication
    • School of Art and Design
    • View Item
    •   ScholarShip Home
    • Academic Affairs
    • College of Fine Arts & Communication
    • School of Art and Design
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of The ScholarShipCommunities & CollectionsDateAuthorsTitlesSubjectsTypeDate SubmittedThis CollectionDateAuthorsTitlesSubjectsTypeDate Submitted

    My Account

    Login

    Statistics

    View Google Analytics Statistics

    Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education

    Thumbnail
    View/ Open
    Dockery_ecu_0600M_10770.pdf (7.774Mb)
    DataTable-Appendix.xlsx (15.36Kb)

    Show full item record
    Author
    Dockery, Tyler
    Abstract
    This study investigated and compared gaze patterns of typical viewers and trained designers to learn if there are differences in the gaze patterns between the two groups. Using eye tracking technology, participants were asked to interpret orally and in writing the effectiveness of the compositions of several advertisements and a company letterhead. The research data included the recorded gaze patterns of participants and the oral and written remarks of the viewers. The questions asked the participants to assess their responses to and appreciation of the compositions. This study shows that similar elements of design are of importance to experts and novices alike, but that experts viewed the art differently than novices.  
    URI
    http://hdl.handle.net/10342/3997
    Subject
     Art education; Design; Psychology; Art; Education; Eye tracker; Eye tracking; Novice 
    Date
    2012
    Citation:
    APA:
    Dockery, Tyler. (January 2012). Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education (Master's Thesis, East Carolina University). Retrieved from the Scholarship. (http://hdl.handle.net/10342/3997.)

    Display/Hide MLA, Chicago and APA citation formats.

    MLA:
    Dockery, Tyler. Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education. Master's Thesis. East Carolina University, January 2012. The Scholarship. http://hdl.handle.net/10342/3997. March 01, 2021.
    Chicago:
    Dockery, Tyler, “Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education” (Master's Thesis., East Carolina University, January 2012).
    AMA:
    Dockery, Tyler. Meeting Eye To Eye : How Trained Designers And Typical Viewers See Design Pieces : And Their Implications For Contemporary Design Education [Master's Thesis]. Greenville, NC: East Carolina University; January 2012.
    Collections
    • Master's Theses
    • School of Art and Design
    Publisher
    East Carolina University

    xmlui.ArtifactBrowser.ItemViewer.elsevier_entitlement

    East Carolina University has created ScholarShip, a digital archive for the scholarly output of the ECU community.

    • About
    • Contact Us
    • Send Feedback