Marketing Development with New Detroit Resto-Mods
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2015
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Schachle, Brendan
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Abstract
This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, a local small business that specializes in the restoration of American muscle cars. I also performed research in the automotive restoration industry and the environment around the company. The creative aspect started when I began helping develop things that would aid the company in growing from a relatively small business based on a love and enthusiasm for classic American muscle into what has the potential to be a larger business that is able to serve a variety of customers.
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Schachle, Brendan. (2015). Marketing Development with New Detroit Resto-Mods. Unpublished manuscript, Honors College, East Carolina University, Greenville, N.C.