Browsing Honors College by Author "Rowe, William"
-
B Sweet Socials
Clayton Paul (East Carolina University, 2022-05-06)I chose to create social media pages for my mother's small business and analyze the effect her new online presence had on sales. I took down data on our number of orders as well as the number of followers on our pages to ... -
Identifying Alternative Revenue Streams for Independent Musicians
Nolan, John Henry (East Carolina University, 2017-05-03)In the modern music industry, there has been a number of changes to the shape of the business as a whole that are affecting smaller, independent musicians in a negative way. These artists and groups are at a disadvantage ... -
Mastering Branding Application: The Relationship Between University Branding and Program Enrollment
Flowers, Allison (East Carolina University, 2018-05-01)In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ... -
Professional Selling: A Study of ECU College of Business Students
Lee, Andrew W (East Carolina University, 2019-12-11)The purpose of this study is to understand East Carolina University College of Business students’ perceptions of sales as a career and to learn these students’ awareness and interest in the ECU Professional Selling ...