Browsing Honors College by Subject "Marketing"
Now showing items 1-4 of 4
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B Sweet Socials
(East Carolina University, 2022-05-06)I chose to create social media pages for my mother's small business and analyze the effect her new online presence had on sales. I took down data on our number of orders as well as the number of followers on our pages to ... -
Marketing Development with New Detroit Resto-Mods
(2015)This project gave me the ability to combine the two different types of Senior Honors Projects, the research-based thesis paper and the creative endeavor. I started out doing research into the company New Detroit Resto-Mods, ... -
Mastering Branding Application: The Relationship Between University Branding and Program Enrollment
(East Carolina University, 2018-05-01)In recent years, university enrollment, in particular that of Master of Business Administration programs (MBA), has experienced a noticeable decline. Though there are a number of factors that may affect enrollment rates, ... -
Rebranding a Wedding Videography Small Business Through a Public Relations Campaign
(East Carolina University, 2021-05-28)In 2017, Alita White founded Awe Media as a wedding videography business. Since then, she has had mediocre success with social media engagement and advertising online to consumers. This project seeks to understand whether ...